As founder and CEO, Ted’s mission is to solve problems and find scalable marketing solutions to problem accounts. Ted has been bridging the chasm of scalable technology and end users for nearly 25 years, from nuclear power plant systems to online search engines delivering billions of searches per day. He’s taken that same technical attention to detail, and applied it to a host of online marketing challenges.
Beginning at Intel, where he helped build the systems that ran the Planning & Controls group. Later at Accenture London, Ted worked with client such as Merrill Lynch and Boots on reinventing their enterprise technology architectures for the internet. At GoTo.com, he was Director of Applications, and helped lead the design of the first paid search engine. His systems resulted in several patents for core underlying technology used in search engines. As GoTo became Overture, and was acquired by Yahoo!, Ted left to start an interactive agency focused on bringing scalable solutions to small and medium-sized businesses.
Ted is a recognized expert in online direct response acquisition channels (including SEM, SEO, Affiliate, and growth hacking), strategy, website development, and conversion optimization.