After graduating college Lauren with a BA in Advertising and Multimedia, Lauren was hired at Harley-Davidson of Glendale to handle traditional advertising and event management. She fell into PPC when she was given the opportunity to sell the Hollywood Harley branded t-shirts online for a little extra cash. From there, she went on to work with digital marketing agencies where she gained experience in client management as well as implementing search engine marketing plans.
Now, with over 12 years of experience, Lauren is an expert in planning, executing, testing, and analyzing direct response paid search accounts for lead gen and e-commerce in verticals ranging from education to software to healthcare and more. Lauren takes a hands-on, high-touch approach to campaign management making optimizations frequently to hit goal KPIs and grow accounts quickly.